Since it’s usually easy for Squidoo lenses to rank well with search engines, Squidoo is becoming an increasingly popular tool among Internet marketers. If you’re trying to create a popular Squidoo lens that will rank well, this is an article you must read. If you use these 3 tips, your lens promotion efforts are sure to be rewarded. There is a simple reason why people use sites such as Squidoo and Hubpages – authority. If you set up a simple blog or website from scratch it will take a long time before the search engines take it seriously, this is the main reason you will see thousands of abandoned web sites on every subject from playing roulette to training dogs online. Their owners have found out the hard way that you don’t just throw up a web site and visitors come.
One of the first things that you need to keep in mind when promoting your Squidoo lens is that you have to find as many free sources of traffic as possible. Search engines are the absolute best source of free traffic. The big names in search engines like Google, MSN, or Bing can bring in a ton of traffic that costs you nothing to generate. Not only is this traffic that is targeted but it also happens to convert well. Squidoo is already an authority site, which means it won’t take you long before you can get your lens ranked. However, in order to stand out from the competition and stay ahead of the others, you’ll need to go for more competitive keywords. Your lens can be ranked quickly or very slowly depending on the keywords you choose. Building backlinks for your keywords can also be a huge help. A higher number of relevant backlinks generally is reflected in a higher page rank. It’s possible to build those important backlinks by participating in forums, commenting on blogs, and exchanging links with other Squidoo lenses that are within your niche.
Before the search engines throw any love your way, you’re going to have to show them that your lens is on target for your niche.
For example, if your lens is about “dog training” then don’t write about gardening because that will not only confuse your readers but also bring down the value of your lens in the eyes of the search engines. Provide content that is extremely targeted and you’ll provide a much better service to your visitors. Lenses that provide this service to visitors are more likely to receive word of mouth type of traffic and recommendations from visitors.
Last, but certainly no less important, is ensuring the uniqueness of your lens meaning that anything you post on your lens has to be completely unique and not posted anywhere else online. Even if you are using your existing articles, just rewrite them so that your lens content is original. The reason for doing this is search engines don’t like duplicate content and they love ranking sites having new content that hasn’t been published before. This is why ensuring the originality of your content is critical.
The best way to think of your lens is that it’s a website with a head start, you’ll already have some trust, a gateway for visitors and a target for your other promotional and social bookmarking seo efforts.
All in all, from the above article we can learn what it takes to promote your Squidoo lens effectively and get in front of your target audience. When your lens is new, it may take some time for results to become apparent, however, you shouldn’t give up because you will succeed if you are consistent. If you follow these tips on a regular basis, you’ll be able to get the most out of your lens in the long run.